Home 100 Things Every Designer Needs to Know about People by Susan Weinschenk (ISBN: 9780136746911)

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100 Things Every Designer Needs to Know about People Paperback - 2020

Name: 100 Things Every Designer Needs to Know about People
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Author: Weinschenk, Susan
ISBN: 9780136746911

by Susan Weinschenk

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Dr. Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. She offers concise, plain-English insights and practical examples for sites and apps that are more intuitive and engaging because they match the way humans think, work, and play.

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From the publisher

Apply psychology and behavioral science to web, UX, and graphic design

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

What grabs and holds attention?
What makes memories stick?
What motivates people?
How does listening to music make people feel?
How do you engineer a decision?
What line length for text is best?
Are some fonts better than others?

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"

--Lynne Cooke, Clinical Assistant Professor at Arizona State University

Details

Title 100 Things Every Designer Needs to Know about People
Author Susan Weinschenk
Binding Paperback
Pages 256
Volumes 1
Language ENG
Publisher New Riders Publishing
Publication date 2020-06-25
Illustrated Yes
Features Bibliography, Illustrated, Index, Maps
ISBN 9780136746911 / 0136746918
Weight 1.1 lbs (0.50 kg)
Dimensions 9 x 7 x 0.5 in (22.86 x 17.78 x 1.27 cm)
Category Computer - Internet
Library of Congress subjects Human engineering, Design - Social aspects
Dewey Decimal Code 745.401

About the author

Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.

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100 Things Every Designer Needs to Know about People

by Weinschenk, Susan

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New Riders Publishing, 2020. Paperback. Acceptable. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

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100 Things Every Designer Needs to Know about People

by Weinschenk, Susan

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Pearson Education. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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100 Things Every Designer Needs to Know About People (Voices That Matter)

by Weinschenk, Susan

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New Riders. 2. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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100 Things Every Designer Needs to Know About People (Voices That Matter)

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ISBN 10 / ISBN 13: 9780136746911 / 0136746918
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New Riders. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.