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Hug Your Customers: Love the Results Paperback - 2004
by Jack Mitchell
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Summary
HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension “Shop at Mitchells”). Mitchell looks at sales as being about something other than the product. You’re not selling clothing, you’re selling the relationship. That’s why on Saturdays, many people come to Mitchells just to see what’s going on. In the summer, he’s giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse’s and kids’ names, clothing preferences and last purchase.
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Details
- Title Hug Your Customers: Love the Results
- Author Jack Mitchell
- Binding Paperback
- Edition International Ed
- Pages 304
- Volumes 1
- Language ENG
- Publisher Penguin Books, Limited (UK)
- Publication date March 4, 2004
- ISBN 9780141015224 / 0141015225
- Weight 0.47 lbs (0.21 kg)
- Dimensions 7.8 x 5.08 x 0.64 in (19.81 x 12.90 x 1.63 cm)
- Category Business / Economics / Finance
- Dewey Decimal Code 658
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Hug Your Customers: Love the Results
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Hug Your Customers: Love the Results
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Hug Your Customers: Love the Results
by Jack Mitchell
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