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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Paperback - 2009
by G. Richard Shell; Mario Moussa
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Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
Summary
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.
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Details
- Title The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
- Author G. Richard Shell; Mario Moussa
- Binding Paperback
- Edition Reprint
- Pages 320
- Volumes 1
- Language ENG
- Publisher Penguin Books, U.S.A.
- Publication date 2009-01-01
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780143114048 / 0143114042
- Weight 0.64 lbs (0.29 kg)
- Dimensions 8.4 x 5.46 x 0.69 in (21.34 x 13.87 x 1.75 cm)
- Age range 18 to UP years
- Grade levels 13 - UP
-
Themes
- Catalog Heading: Professional
- Curriculum Strand: Language Arts/Literature
- Category Business / Economics / Finance
- Dewey Decimal Code 658.85
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard, Moussa, Mario
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- 9780143114048 / 0143114042
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard, Moussa, Mario
- Used
- Condition
- Used
- ISBN 10 / ISBN 13
- 9780143114048 / 0143114042
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A$3.58A$4.32 Delivery to USA
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard; Moussa, Mario
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard; Moussa, Mario
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
by G. Richard Shell; Mario Moussa
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
by Moussa, Mario, Shell, G. Richard
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- ISBN 10 / ISBN 13
- 9780143114048 / 0143114042
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A$10.67Free Delivery to USA
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A$10.67
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
by Moussa, Mario, Shell, G. Richard
- Used
- Condition
- Used
- ISBN 10 / ISBN 13
- 9780143114048 / 0143114042
- Quantity available
- 1
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- Item price
-
A$10.67Free Delivery to USA
Show details
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A$10.67
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard; Moussa, Mario
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- Condition
- Very good
- Edition
- Reprint
- ISBN 10 / ISBN 13
- 9780143114048 / 0143114042
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard
- Used
- Paperback
- Condition
- Used
- Edition
- Reprint
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780143114048 / 0143114042
- Quantity available
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- Item price
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