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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Paperback - 2009

by G. Richard Shell; Mario Moussa

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Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.

Summary

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

Reader reviews for The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

From the publisher

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

Details

  • Title The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
  • Author G. Richard Shell; Mario Moussa
  • Binding Paperback
  • Edition Reprint
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Penguin Books, U.S.A.
  • Publication date 2009-01-01
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780143114048 / 0143114042
  • Weight 0.64 lbs (0.29 kg)
  • Dimensions 8.4 x 5.46 x 0.69 in (21.34 x 13.87 x 1.75 cm)
  • Age range 18 to UP years
  • Grade levels 13 - UP
  • Themes
    • Catalog Heading: Professional
    • Curriculum Strand: Language Arts/Literature
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.85

Media reviews

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-U.S. News & World Report

About the author

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard, Moussa, Mario

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ISBN 10 / ISBN 13
9780143114048 / 0143114042
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard, Moussa, Mario

  • Used
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ISBN 10 / ISBN 13
9780143114048 / 0143114042
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A$4.32 Delivery to USA

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard; Moussa, Mario

  • Used
  • Very good
  • Paperback
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Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780143114048 / 0143114042
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Penguin Books, 2008-12-30. paperback. Very Good. 5x0x8.
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard; Moussa, Mario

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780143114048 / 0143114042
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Free Delivery to USA

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Description:
Penguin Books, 2008-12-30. paperback. Very Good. 5x0x8.
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

by G. Richard Shell; Mario Moussa

  • Used
  • Very good
  • Paperback
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Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780143114048 / 0143114042
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Penguin Publishing Group, 2008. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

by Moussa, Mario, Shell, G. Richard

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ISBN 10 / ISBN 13
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

by Moussa, Mario, Shell, G. Richard

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780143114048 / 0143114042
Quantity available
1
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Item price
A$10.67
Free Delivery to USA

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Description:
Penguin Publishing Group. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$10.67
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

by Moussa, Mario, Shell, G. Richard

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780143114048 / 0143114042
Quantity available
1
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A$10.67
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Description:
Penguin Publishing Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard; Moussa, Mario

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Reprint
ISBN 10 / ISBN 13
9780143114048 / 0143114042
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Penguin Books. Reprint. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Stock photo: cover may vary

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard

  • Used
  • Paperback
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Used
Edition
Reprint
Binding
Paperback
ISBN 10 / ISBN 13
9780143114048 / 0143114042
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Random House Books for Young Readers, 2008-12-30. Reprint. paperback. Used: Good. 5.50x0.67x8.42. Buy with confidence. Excellent Customer Service & Return policy.
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