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Spent: Sex, Evolution, and Consumer Behavior Paperback - 2010
by Geoffrey Miller
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A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture, illuminating the hidden reasons for why we buy what we do.
Summary
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture
Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.
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Details
- Title Spent: Sex, Evolution, and Consumer Behavior
- Author Geoffrey Miller
- Binding Paperback
- Edition First Edition, F
- Pages 384
- Volumes 1
- Language ENG
- Publisher Penguin Books, New York
- Publication date 2010-05-25
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780143117230 / 0143117238
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8.4 x 5.52 x 0.8 in (21.34 x 14.02 x 2.03 cm)
- Age range 18 to UP years
- Grade levels 13 - UP
- Category Business / Economics / Finance
- Dewey Decimal Code 339.47
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