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Public Relations
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Public Relations Paperback -

by Tom Kelleher

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From the publisher

Engagement. Conversation. Influence. Transparency. Trust.

Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

Details

  • Title Public Relations
  • Author Tom Kelleher
  • Binding Paperback
  • Pages 464
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press
  • ISBN 9780190925093 / 0190925094
  • Weight 1.8 lbs (0.82 kg)
  • Dimensions 9.9 x 8 x 0.7 in (25.15 x 20.32 x 1.78 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations
  • Library of Congress Catalogue Number 2019034697
  • Dewey Decimal Code 659.2

About the author

Tom Kelleher is Professor and Associate Dean for Graduate Studies and Research in the College of Journalism and Communications at the University of Florida. Kelleher has worked in university relations at the University of Florida; science communication at NASA in Huntsville, Alabama; and agency public relations at Ketchum in Atlanta.

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Public Relations
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Public Relations

by Kelleher, Tom

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ISBN 10 / ISBN 13
9780190925093 / 0190925094
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