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The Sponsor: Notes on a Modern Potentate
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The Sponsor: Notes on a Modern Potentate Paperback - 1979

by Erik Barnouw

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Reader reviews for The Sponsor: Notes on a Modern Potentate

From the publisher

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.

First line

When radio station KDKA, Pittsburgh, went on the air in November 1920 as a venture of the Westinghouse Electric and Manufacturing Company, it set off extraordinary explosions.

From the rear cover

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.

Details

  • Title The Sponsor: Notes on a Modern Potentate
  • Author Erik Barnouw
  • Binding Paperback
  • Edition First Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, Cary, North Carolina, U.S.A.
  • Publication date September 20, 1979
  • ISBN 9780195026146 / 0195026144
  • Weight 0.67 lbs (0.30 kg)
  • Dimensions 8.5 x 5.5 x 0.54 in (21.59 x 13.97 x 1.37 cm)
  • Reading level 1220
  • Category Pop Arts / Pop Culture
  • Dewey Decimal Code 306.485

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The Sponsor: Notes on a Modern Potentate (Galaxy Books)
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The Sponsor: Notes on a Modern Potentate (Galaxy Books)

by Barnouw, Erik

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Used
ISBN 10 / ISBN 13
9780195026146 / 0195026144
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Oxford University Press. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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The Sponsor : Notes on a Modern Potentate

The Sponsor : Notes on a Modern Potentate

by Erik Barnouw

  • Used
  • Good
  • Paperback
Condition
Good
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Paperback
ISBN 10 / ISBN 13
9780195026146 / 0195026144
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Description:
Oxford University Press, Incorporated, 1979. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Sponsor : Notes on a Modern Potentate
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The Sponsor : Notes on a Modern Potentate

by Barnouw, Erik

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780195026146 / 0195026144
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1
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A$18.05
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Description:
Oxford University Press, Incorporated. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Sponsor : Notes on a Modern Potentate
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The Sponsor : Notes on a Modern Potentate

by Barnouw, Erik

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780195026146 / 0195026144
Quantity available
1
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Item price
A$18.05
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Description:
Oxford University Press, Incorporated. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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THE SPONSOR: Notes on a Modern Potentate

THE SPONSOR: Notes on a Modern Potentate

by Erik Barnouw

  • Used
  • Very good
  • Paperback
Condition
Very good
Edition
2nd Oxford Paperback printing
Binding
Paperback
ISBN 10 / ISBN 13
9780195026146 / 0195026144
Quantity available
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A$22.01
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Description:
New York: Oxford University Press, 1980. 2nd Oxford Paperback printing. Paperback. Very Good. 220p. A softcover book in very good condition. Spine creased; otherwise clean and tight. The author argues that television programs are subordinate to the special interests of corporate sponsors.
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The Sponsor: Notes on a Modern Potentate
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The Sponsor: Notes on a Modern Potentate

by Erik Barnouw

  • Used
  • Very good
  • Paperback
Condition
Very good
Edition
FIRST THUS
Binding
Paperback
ISBN 10 / ISBN 13
9780195026146 / 0195026144
Quantity available
1
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A$29.34
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Description:
Oxford University Press, 1979. FIRST THUS. Paperback. Very Good/No Jacket. First Edition Thus, 11th Printing. Not price-clipped. Published by Oxford University Press, 1979. Octavo. Paperback. Book is very good with toning on pages. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.
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The Sponsor
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The Sponsor

by Erik Barnouw

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New
ISBN 10 / ISBN 13
9780195026146 / 0195026144
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Description:
Oxford University Press OUP , pp. 236 . Papeback. New.
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The Sponsor: Notes on a Modern Potentate
Stock photo: cover may vary

The Sponsor: Notes on a Modern Potentate

by Barnouw, Erik

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780195026146 / 0195026144
Quantity available
1
Seller
Item price
A$67.49
Free Delivery to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$67.49
Free Delivery to USA