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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of
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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing Paperback - 2007 - 1st Edition

by Hersh Shefrin

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From the publisher

Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize--and avoid--bias and errors in their decisions, and to modify and improve their overall investment strategies.

First line

Wall Street Week with Louis Rukeyser panelist Frank Cappiello once explained that because of a "change in psychology," but "no change in fundamentals," he altered his stance on the market from positive to neutral.

Details

  • Title Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
  • Author Hersh Shefrin
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, Oxford, United Kingdom
  • Publication date 2007-05-16
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780195304213 / 0195304217
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9.12 x 6.18 x 1.22 in (23.16 x 15.70 x 3.10 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Investments - Psychological aspects, Stock exchanges - Psychological aspects
  • Library of Congress Catalogue Number 2012455043
  • Dewey Decimal Code 332.601

About the author

Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.
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