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Public Relations Principles and Practices
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Public Relations Principles and Practices Paperback - 2009

by Iqbal Sachdeva

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From the publisher

Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations.

Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies.

Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.

Details

  • Title Public Relations Principles and Practices
  • Author Iqbal Sachdeva
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 568
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, New Delhi
  • Publication date 2009
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780195699180 / 0195699181
  • Weight 1.86 lbs (0.84 kg)
  • Dimensions 9.53 x 7.24 x 0.91 in (24.21 x 18.39 x 2.31 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations
  • Library of Congress Catalogue Number 2011410970
  • Dewey Decimal Code 338
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