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Profits and Sustainability: A History of Green Entrepreneurship
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Profits and Sustainability: A History of Green Entrepreneurship Paperback - 2019

by Geoffrey Jones

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From the publisher

Are profits and sustainability compatible?

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance.

The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times when most consumers and governments marginalized the entire subject. The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If profits and sustainability have proved challenging to reconcile, this book argues that one reason was how they were both defined.

Details

  • Title Profits and Sustainability: A History of Green Entrepreneurship
  • Author Geoffrey Jones
  • Binding Paperback
  • Pages 464
  • Volumes 1
  • Language ENG
  • Publisher Oxford Univ PR
  • Publication date 2019-10-15
  • Features Bibliography, Index
  • ISBN 9780198845652 / 0198845650
  • Weight 1.55 lbs (0.70 kg)
  • Dimensions 9.1 x 6.1 x 1.1 in (23.11 x 15.49 x 2.79 cm)
  • Themes
    • Chronological Period: 19th Century
    • Chronological Period: 20th Century
    • Chronological Period: 21st Century
    • Topical: Ecology
  • Category Business / Economics / Finance
  • Library of Congress subjects Business enterprises - Environmental aspects, Business ethics - History
  • Library of Congress Catalogue Number 2021304210
  • Dewey Decimal Code 338.5

About the author

Geoffrey Jones, Isidor Straus Professor of Business History, Harvard Business School

Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. He researches the evolution, impact, and responsibility of global business, and is a Fellow of the Academy of International Business and and of the Royal Historical Society. His books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century (Oxford University Press, 2005), Renewing Unilever: Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)

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Profits and Sustainability: A History of Green Entrepreneurship

by Geoffrey Jones

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