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Social Media: Enduring Principles
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Social Media: Enduring Principles Paperback - 2015 - 1st Edition

by Ashlee Humphreys

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Reader reviews for Social Media: Enduring Principles

From the publisher

Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects.

Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.

Details

  • Title Social Media: Enduring Principles
  • Author Ashlee Humphreys
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press
  • Publication date 2015-12-03
  • Features Bibliography, Index, Maps
  • ISBN 9780199328437 / 0199328439
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.1 x 6 x 0.9 in (23.11 x 15.24 x 2.29 cm)
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress subjects Online social networks, Mass media - Technological innovations
  • Library of Congress Catalogue Number 2015012484
  • Dewey Decimal Code 302.231

About the author

Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the influence of language on judgements, and the process of co-creation. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Sociology Compass.

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Social Media : Enduring Principles
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Social Media : Enduring Principles

by Ashlee Humphreys

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