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Business-To-Business Marketing: Relationships, Networks & Strategies
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Business-To-Business Marketing: Relationships, Networks & Strategies Paperback - 2010

by Nick Ellis

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From the publisher

Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.

Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines such issues as e-commerce in B2B markets, key account management, and supply-chain ethics. The author carefully interweaves theoretical material with a series of long and short case examples.

FEATURES:

** Incorporates a wide range of pedagogical aids including:

* Mini-cases from a variety of international contexts
* Voices text boxes featuring insights from practitioners, who discuss the cha

Details

  • Title Business-To-Business Marketing: Relationships, Networks & Strategies
  • Author Nick Ellis
  • Binding Paperback
  • Edition International Ed
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, New Delhi
  • Publication date 2010-11
  • Illustrated Yes
  • ISBN 9780199551682 / 0199551685
  • Weight 1.8 lbs (0.82 kg)
  • Dimensions 9.5 x 7.4 x 0.7 in (24.13 x 18.80 x 1.78 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Organizational behavior, Business planning
  • Dewey Decimal Code 658.8

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Business to Business Marketing: Relationships, Networks, and Strategies
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Business to Business Marketing: Relationships, Networks, and Strategies

by Ellis, Nick

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ISBN 10 / ISBN 13
9780199551682 / 0199551685
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Oxford University Press. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Business-to-Business Marketing: Relationships, Networks, and Strategies
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Business-to-Business Marketing: Relationships, Networks, and Strategies

by Ellis, N.

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Paperback
ISBN 10 / ISBN 13
9780199551682 / 0199551685
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Oxford University Press, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780199551682
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Business to Business Marketing : Relationships, Networks, and Strategies
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Business to Business Marketing : Relationships, Networks, and Strategies

by Ellis, Nick

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ISBN 10 / ISBN 13
9780199551682 / 0199551685
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Oxford University Press, Incorporated. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Business to Business Marketing: Relationships, Networks, and Strategies

Business to Business Marketing: Relationships, Networks, and Strategies

by Ellis, Nick

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ISBN 10 / ISBN 13
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Business to Business Marketing : Relationships, Networks, and Strategies
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Business to Business Marketing : Relationships, Networks, and Strategies

by Ellis, Nick

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ISBN 10 / ISBN 13
9780199551682 / 0199551685
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Oxford University Press, Incorporated. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Business-to-Business Marketing: Relationships, Networks & Strategies
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Business-to-Business Marketing: Relationships, Networks & Strategies

by Ellis, N.

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  • Paperback
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Used
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Paperback
ISBN 10 / ISBN 13
9780199551682 / 0199551685
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Description:
Oxford University Press, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780199551682
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Business to Business Marketing: Relationships, Networks, and Strategies
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Business to Business Marketing: Relationships, Networks, and Strategies

by Ellis, Nick

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ISBN 10 / ISBN 13
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Business to Business Marketing
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Business to Business Marketing

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Business to Business Marketing: Relationships, Networks, and Strategies
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Business to Business Marketing: Relationships, Networks, and Strategies

by Ellis, Nick

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Oxford University Press, 2010-11-25. 1. paperback. New. 9.50x7.40x0.70. Buy with confidence. Excellent Customer Service & Return policy.
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Business-to-Business Marketing
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Business-to-Business Marketing

by Nick Ellis

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Oxford University Press OUP , pp. xxvii + 351 Index. Papeback. New.
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