BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1
Stock photo: cover may vary

Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1 Hardback - 2002

by Tom Duncan

Add to wish list

Reader reviews for Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1

From the publisher

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand messages, developing IT and database-driven communication -- and truly integrating the consumer into all aspects of B2B and B2C marketing.

Details

  • Title Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1
  • Author Tom Duncan
  • Binding Hardback
  • Edition 1st Edition 1st
  • Pages 783
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Boston, MA
  • Publication date 2002
  • Illustrated Yes
  • ISBN 9780256214765 / 025621476X
  • Weight 4.22 lbs (1.91 kg)
  • Dimensions 11.04 x 8.82 x 1.25 in (28.04 x 22.40 x 3.18 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Branding (Marketing)
  • Library of Congress Catalogue Number 2001030302
  • Dewey Decimal Code 658.827

More Copies for Sale

IMC: Using Advertising and Promotion to Build Brands
Stock photo: cover may vary

IMC: Using Advertising and Promotion to Build Brands

by Duncan, Tom

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780256214765 / 025621476x
Quantity available
1
Seller
Item price
A$5.74
A$4.32 Delivery to USA

Show details

Description:
McGraw-Hill College. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add to wish list
Item price
A$5.74
A$4.32 Delivery to USA
Marketing Communication

Marketing Communication

by Tom Duncan

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780256214765 / 025621476X
Quantity available
1
Seller
Item price
A$13.34
Free Delivery to USA

Show details

Description:
McGraw-Hill Higher Education, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$13.34
Free Delivery to USA
IMC: Using Advertising&Promotion to Build Brands
Stock photo: cover may vary

IMC: Using Advertising&Promotion to Build Brands

by Duncan, Tom

  • Used
  • Hardback
Condition
Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780256214765 / 025621476X
Quantity available
1
Seller
Item price
A$21.59
A$10.06 Delivery to USA

Show details

Description:
McGraw-Hill, Boston, MA, 2002. Hardcover. Good Condition. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963276. . 9780256214765
Add to wish list
Item price
A$21.59
A$10.06 Delivery to USA
IMC: Using Advertising & Promotion to Build Brands
Stock photo: cover may vary

IMC: Using Advertising & Promotion to Build Brands

by Duncan, Tom

  • Used
  • Hardback
Condition
Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780256214765 / 025621476X
Quantity available
1
Seller
Item price
A$28.79
A$10.06 Delivery to USA

Show details

Description:
McGraw Hill, Boston, MA, 2001. Hardcover. Good Condition. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: 1560726631. . 9780256214765
Add to wish list
Item price
A$28.79
A$10.06 Delivery to USA
IMC: Using Advertising & Promotion to Build Brands
Stock photo: cover may vary

IMC: Using Advertising & Promotion to Build Brands

by Duncan, Tom

  • Used
  • Hardback
Condition
Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780256214765 / 025621476X
Quantity available
1
Seller
Item price
A$28.79
A$10.06 Delivery to USA

Show details

Description:
McGraw Hill, Boston, MA, 2001. Hardcover. Good Condition. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: 1560726632. . 9780256214765
Add to wish list
Item price
A$28.79
A$10.06 Delivery to USA
IMC: Using Advertising&Promotion to Build Brands
Stock photo: cover may vary

IMC: Using Advertising&Promotion to Build Brands

by Duncan, Tom

  • Used
  • Hardback
Condition
Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780256214765 / 025621476X
Quantity available
1
Seller
Item price
A$28.79
A$10.06 Delivery to USA

Show details

Description:
McGraw-Hill, Boston, MA, 2002. Hardcover. Good Condition. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963270. . 9780256214765
Add to wish list
Item price
A$28.79
A$10.06 Delivery to USA
IMC: Using Advertising&Promotion to Build Brands
Stock photo: cover may vary

IMC: Using Advertising&Promotion to Build Brands

by Duncan, Tom

  • Used
  • Hardback
Condition
Good Condition
Binding
Hardcover
ISBN 10 / ISBN 13
9780256214765 / 025621476X
Quantity available
1
Seller
Item price
A$28.79
A$10.06 Delivery to USA

Show details

Description:
McGraw-Hill, Boston, MA, 2002. Hardcover. Good Condition. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963266. . 9780256214765
Add to wish list
Item price
A$28.79
A$10.06 Delivery to USA