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The Languages of Edison's Light
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The Languages of Edison's Light Hardback - 1999

by Charles Bazerman

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From the publisher

Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.

Details

  • Title The Languages of Edison's Light
  • Author Charles Bazerman
  • Binding Hardback
  • Edition First Edition
  • Pages 434
  • Volumes 1
  • Language ENG
  • Publisher MIT Press, Cambridge
  • Publication date 1999
  • Illustrated Yes
  • ISBN 9780262024563 / 026202456X
  • Weight 1.76 lbs (0.80 kg)
  • Dimensions 9.33 x 6.41 x 1.3 in (23.70 x 16.28 x 3.30 cm)
  • Age range 18 to UP years
  • Grade levels 13 - UP
  • Category Technology & Industrial Arts
  • Library of Congress subjects Technology - Social aspects, Electric lighting - History
  • Library of Congress Catalogue Number 98051881
  • Dewey Decimal Code 303.483

About the author

Sumit Ganguly is Professor of Government at the University of Texas at Austin.

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Languages of Edison's Light, The
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Languages of Edison's Light, The

by Bazerman, Charles

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The Languages of Edision's Light.; (Inside Technology.)

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