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Marketing Management and Strategy
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Marketing Management and Strategy Paperback - 2006 - 4th Edition

by Peter Doyle; Phil Stern

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From the publisher

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Details

  • Title Marketing Management and Strategy
  • Author Peter Doyle; Phil Stern
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 464
  • Volumes 1
  • Language ENG
  • Publisher Financial Times Press
  • Publication date 2006-05
  • Illustrated Yes
  • ISBN 9780273693987 / 0273693980
  • Weight 2.34 lbs (1.06 kg)
  • Dimensions 10.24 x 7.68 x 0.79 in (26.01 x 19.51 x 2.01 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing, Marketing - Management
  • Library of Congress Catalogue Number 2005052643
  • Dewey Decimal Code 658.8

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Marketing Management and Strategy

Marketing Management and Strategy

by Stern, Phil

  • Used
  • Very good
  • Paperback
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Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Paperback. Very Good.
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Marketing Management and Strategy
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Marketing Management and Strategy

by Doyle, P. and Stern, P.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780273693987 / 0273693980
Quantity available
1
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Item price
A$4.85
A$26.89 Delivery to USA

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Description:
Financial Times/ Prentice Hall, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273693987
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Item price
A$4.85
A$26.89 Delivery to USA
Marketing Management and Strategy
Stock photo: cover may vary

Marketing Management and Strategy

by Doyle, P. and Stern, P.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780273693987 / 0273693980
Quantity available
1
Seller
Item price
A$4.85
A$26.89 Delivery to USA

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Description:
Financial Times/ Prentice Hall, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273693987
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Item price
A$4.85
A$26.89 Delivery to USA
Marketing Management And Strategy
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Marketing Management And Strategy

by Doyle, Peter

  • Used
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Used
ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Pearson College Div. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Marketing Management and Strategy
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Marketing Management and Strategy

by Mr Peter Doyle, Phil Stern

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ISBN 10 / ISBN 13
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Financial Times/ Prentice Hall, 04/06/2006. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Marketing Management and Strategy
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Marketing Management and Strategy

by Mr Peter Doyle et Phil Stern

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  • Paperback
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ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Financial Times/ Prentice Hall, 2006. Paperback. Good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Marketing Management and Strategy
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Marketing Management and Strategy

by Stern, Phil, Doyle, Peter

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Used
ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Prentice Hall PTR. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Management and Strategy
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Marketing Management and Strategy

by Stern, Phil, Doyle, Peter

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Prentice Hall PTR. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$12.17
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Marketing Management and Strategy
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Marketing Management and Strategy

by Doyle, Peter; Stern, Philip

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Prentice Hall PTR, 2006. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Management And Strategy
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Marketing Management And Strategy

by Doyle, Peter

  • Used
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  • Paperback
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Edition
4
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Paperback
ISBN 10 / ISBN 13
9780273693987 / 0273693980
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Pearson College Div, 2006-01-01. 4. paperback. Good. 20.3x2.5x27.3. Buy with confidence. Excellent Customer Service & Return policy.
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