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Marketing: Real People, Real Decisions
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Marketing: Real People, Real Decisions Paperback - 2012 - 2nd Edition

by Michael R. Solomon

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From the publisher

Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?

Details

  • Title Marketing: Real People, Real Decisions
  • Author Michael R. Solomon
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 660
  • Volumes 1
  • Language ENG
  • Publisher Pearson, Essex
  • Publication date 2012
  • ISBN 9780273758167 / 0273758160
  • Dimensions 10.39 x 7.99 x 0.91 in (26.39 x 20.29 x 2.31 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Vocational guidance
  • Library of Congress Catalogue Number 2012038513
  • Dewey Decimal Code 658.8

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Marketing: Real People, Real Decisions

Marketing: Real People, Real Decisions

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Marketing : Real People, Real Decisions
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Marketing : Real People, Real Decisions

by Solomon, Michael R., Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

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Pearson Education, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing: Real People, Real Decisions: 2nd European Edition
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Marketing: Real People, Real Decisions: 2nd European Edition

by Solomon, Michael R

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Pearson, 01/01/2013. Illustrated. paperback. Used: Good. 7.50x1.00x10.75. Buy with confidence. Excellent Customer Service & Return policy.
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Marketing: Real People, Real Decisions: 2nd European Edition
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Marketing: Real People, Real Decisions: 2nd European Edition

by Solomon, Michael R.

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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Marketing Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell
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Marketing Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell

by Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell

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  • Paperback
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2012
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Paperback
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9780273758167 / 0273758160
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Pearson Education Limited, 2012. 2012. Softcover. Marketing Marketing Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell
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A$314.40
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