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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul Hardback - 1988

by Mark Newman

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Reader reviews for Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul

From the publisher

Although much has been written about the golden days of radio, Entrepreneurs of Profit and Pride is the first book to examine the black radio industry. This book traces the development of black radio programming which began when the concept of black appeal first occured to certain entrepreneurs, a concept that played a pivotal role in the rise of cultural pride and soul. Through the case studies of three representative black radio stations, Newman reveals the evolution of programming practices dictated not only by pride but by profits gained through successful marketing. A unique feature of this book is the inclusion of business considerations into a cultural analysis of the medium.

The book begins with a discussion of how poor communications to black audiences in early network broadcasting led to the creation of black-appeal narrowcasting. The author probes the patterns of development in black programming and assesses the impact of that programming on soul consciousness. In addition, the book discusses individuals in the history of black radio, marketing to a minority audience, and the role of media in society as a seller of products and culture.

Details

  • Title Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul
  • Author Mark Newman
  • Binding Hardback
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Praeger, New York, NY
  • Publication date 1988-12-13
  • Features Bibliography, Dust Cover
  • ISBN 9780275928889 / 0275928888
  • Weight 1.03 lbs (0.47 kg)
  • Dimensions 9.21 x 6.14 x 0.5 in (23.39 x 15.60 x 1.27 cm)
  • Category Biography / Autobiography
  • Library of Congress subjects African Americans - Social life and customs, Entrepreneurship - United States
  • Library of Congress Catalogue Number 88005887
  • Dewey Decimal Code 305.896

About the author

MARK NEWMAN is currently Visiting Assistant Professor at the University of Illinois at Chicago.

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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (Media and Society Series)
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (Media and Society Series)

by Newman, Mark

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul

Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul

by Mark Newman

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ISBN 10 / ISBN 13
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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Although much has been written about the golden days of radio, Entrepreneurs of Profit and Pride is the first book to examine the black radio industry.
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul

Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul

by Mark Newman

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ISBN 10 / ISBN 13
9780275928889 / 0275928888
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Hardback. New. Although much has been written about the golden days of radio, Entrepreneurs of Profit and Pride is the first book to examine the black radio industry.
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Entrepreneurs Of Profit and Pride
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Entrepreneurs Of Profit and Pride

by Newman, Mark,

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Entrepreneurs Of Profit and Pride
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Entrepreneurs Of Profit and Pride

by Newman, Mark,

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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (Media and Society Series)
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (Media and Society Series)

by Newman, Mark

  • Used
  • Hardback
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Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780275928889 / 0275928888
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Bloomsbury Academic, 1988-12-13. hardcover. Used: Good. 6.14x0.50x9.21. Buy with confidence. Excellent Customer Service & Return policy.
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (Media and Society Series)
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Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (Media and Society Series)

by Newman, Mark

  • New
  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9780275928889 / 0275928888
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Bloomsbury Academic, 1988-12-13. hardcover. New. 6.14x0.50x9.21. Buy with confidence. Excellent Customer Service & Return policy.
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A$175.21
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Entrepreneurs of Profit and Pride: From Black Appeal to Radio Soul (Media & Society Series)
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Entrepreneurs of Profit and Pride: From Black Appeal to Radio Soul (Media & Society Series)

by Mark Newman

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9780275928889 / 0275928888
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Greenwood Press, 1988. Hardcover. New. 202 pages. 9.75x6.50x0.75 inches.
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Entrepreneurs of Profit and Pride
Stock photo: cover may vary

Entrepreneurs of Profit and Pride

by Mark Newman

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  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780275928889 / 0275928888
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1
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ABC-Clio, Incorporated , pp. 208 Index. Hardback. New.
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