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Designing Type
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Designing Type Paperback - 2020

by Karen Cheng

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From the publisher

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age

In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age.

Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Details

  • Title Designing Type
  • Author Karen Cheng
  • Binding Paperback
  • Pages 248
  • Volumes 1
  • Language ENG
  • Publisher Yale University Press
  • Publication date 2020-10-20
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780300249927 / 0300249926
  • Weight 2.15 lbs (0.98 kg)
  • Dimensions 10.9 x 8.4 x 0.8 in (27.69 x 21.34 x 2.03 cm)
  • Category Art & Art Instruction
  • Library of Congress subjects Graphic design (Typography), Type and type-founding
  • Dewey Decimal Code 686.224

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Citations

  • Choice, 03/01/2021, Page 0

About the author

Karen Cheng is a graphic designer and professor in the visual communications program at the University of Washington, Seattle.

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Designing Type
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Designing Type

by Cheng, Karen

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9780300249927 / 0300249926
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Yale University Press, 2020. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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DESIGNING TYPE
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DESIGNING TYPE

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Designing Type
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Designing Type

by Cheng, Karen

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ISBN 10 / ISBN 13
9780300249927 / 0300249926
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Yale University Press, 10/20/2020 12:00:01. paperback. New. 0.8268 11.0236 8.4646. NEW! Factory sealed in shrinkwrap.
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Designing Type
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Designing Type

by Cheng, Karen

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ISBN 10 / ISBN 13
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Yale University Press, 2020-10-20. Second. paperback. New. 8.50x0.75x11.00. Buy with confidence. Excellent Customer Service & Return policy.
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Designing Type
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Designing Type

by Cheng, Karen

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Paperback
ISBN 10 / ISBN 13
9780300249927 / 0300249926
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Yale Univ Pr, 2020. Paperback. New. 2nd edition. 248 pages. 11.00x8.50x0.75 inches.
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Designing Type
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Designing Type

by Cheng, Karen

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ISBN 10 / ISBN 13
9780300249927 / 0300249926
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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