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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever Paperback - 2009

by Cliff Atkinson

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Reader reviews for The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever

From the publisher

Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.
When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication and even mob mentality.
In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change."

Details

  • Title The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
  • Author Cliff Atkinson
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 222
  • Volumes 1
  • Language ENG
  • Publisher New Riders Publishing
  • Publication date 2009-11
  • Illustrated Yes
  • ISBN 9780321659514 / 0321659511
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 8.9 x 6.9 x 0.6 in (22.61 x 17.53 x 1.52 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2010277751
  • Dewey Decimal Code 651.7

About the author

Cliff Atkinson wrote the book on using PowerPoint effectively with "Beyond Bullet Points. "The book pioneered the market for smart presentation books. Cliff s impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation s first Vioxx trial in 2005 presentations which "Fortune" magazine called frighteningly powerful. He has taught his approach at many of the country s top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestle, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal."

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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations...
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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever

by Atkinson, Cliff

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Pearson Education, Limited. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations...

The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever

by Cliff Atkinson

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Pearson Education, 2009. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever

by Atkinson, Cliff

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New Riders Pub. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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The Backchannel : How Audiences are Using Twitter Cliff Atkinson Paperback
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The Backchannel : How Audiences are Using Twitter Cliff Atkinson Paperback

by Atkinson, Cliff

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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever

  • Used
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ISBN 10 / ISBN 13
9780321659514 / 0321659511
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New Riders Pub. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever

by Atkinson, Cliff

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  • Paperback
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ISBN 10 / ISBN 13
9780321659514 / 0321659511
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever

by Atkinson, Cliff

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ISBN 10 / ISBN 13
9780321659514 / 0321659511
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New Riders Pub, 2009-11-17. Paperback. New. In shrink wrap. Looks like an interesting title!
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A$127.91
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