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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web Paperback - 2011

by Paul Adams

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Reader reviews for Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

From the publisher

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

Details

  • Title Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
  • Author Paul Adams
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 159
  • Volumes 1
  • Language ENG
  • Publisher New Riders Publishing, USA
  • Publication date 2011-12
  • Illustrated Yes
  • ISBN 9780321804112 / 0321804112
  • Weight 0.45 lbs (0.20 kg)
  • Dimensions 7.9 x 5.2 x 0.5 in (20.07 x 13.21 x 1.27 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2011284942
  • Dewey Decimal Code 006.754

About the author

Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google's social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.

For more information on Paul's work, visit his site ThinkOutsideIn.com

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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

by Adams, Paul Adams

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780321804112 / 0321804112
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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

by Adams, Paul Adams

  • Used
  • Paperback
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New
Binding
Paperback
ISBN 10 / ISBN 13
9780321804112 / 0321804112
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Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web
Stock photo: cover may vary

Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web

by Adams, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
1
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A$10.26
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Description:
Pearson Education, Limited. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$10.26
A$10.27 Delivery to USA
Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web
Stock photo: cover may vary

Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web

by Adams, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
1
Seller
Item price
A$10.26
A$10.27 Delivery to USA

Show details

Description:
Pearson Education, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.26
A$10.27 Delivery to USA
Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
Stock photo: cover may vary

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

by Adams, Paul Adams

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
1
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New Riders, 2011-11-21. paperback. Very Good. 7x0x9.
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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
Stock photo: cover may vary

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

by Paul Adams Adams

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
1
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New Riders, 2011. Paperback. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

by Adams, Paul

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
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Description:
New Riders Publishing, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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A$11.56
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Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web
Stock photo: cover may vary

Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web

by Adams, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
1
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Item price
A$12.71
Free Delivery to USA

Show details

Description:
Pearson Education, Limited. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$12.71
Free Delivery to USA
Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web
Stock photo: cover may vary

Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web

by Adams, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
2
Seller
Item price
A$12.71
Free Delivery to USA

Show details

Description:
Pearson Education, Limited. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$12.71
Free Delivery to USA
Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
Stock photo: cover may vary

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)

by Adams, Paul Adams

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780321804112 / 0321804112
Quantity available
1
Seller
Item price
A$18.27
Free Delivery to USA

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Description:
New Riders. paperback. Good. 7.1x0.4x9.1. Buy with confidence. Excellent Customer Service & Return policy.
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A$18.27
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