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Content Strategy for the Web
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Content Strategy for the Web Paperback - 2012 - 2nd Edition

by Kristina Halvorson; Melissa Rach

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From the publisher

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Details

  • Title Content Strategy for the Web
  • Author Kristina Halvorson; Melissa Rach
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher New Riders Publishing, U.S.A.
  • Publication date 2012-02-10
  • Features Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780321808301 / 0321808304
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.8 x 6.9 x 0.6 in (22.35 x 17.53 x 1.52 cm)
  • Category Computer - Internet
  • Library of Congress subjects Web site development, Web site development - Management
  • Dewey Decimal Code 006.7

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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition

by Halvorson, Kristina,Rach, Melissa

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9780321808301 / 0321808304
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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition

by Halvorson, Kristina; Rach, Melissa

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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition

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Content Strategy for the Web

Content Strategy for the Web

by Kristina Halvorson; Melissa Rach

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Content Strategy for the Web

Content Strategy for the Web

by Kristina Halvorson; Melissa Rach

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Content Strategy for the Web

Content Strategy for the Web

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Content Strategy for the Web

Content Strategy for the Web

by Halvorson, Kristina; Rach, Melissa

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Content Strategy for the Web

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Content Strategy for the Web

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