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LOGO Design Love: A Guide to Creating Iconic Brand Identities
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LOGO Design Love: A Guide to Creating Iconic Brand Identities Paperback - 2014 - 2nd Edition

by David Airey

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From the publisher

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last

Details

  • Title LOGO Design Love: A Guide to Creating Iconic Brand Identities
  • Author David Airey
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Peachpit Press
  • Publication date 2014-08-20
  • Features Bibliography, Index
  • ISBN 9780321985200 / 0321985206
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 8.9 x 6.9 x 0.5 in (22.61 x 17.53 x 1.27 cm)
  • Themes
    • Aspects (Academic): Art Aspects
  • Category Art & Art Instruction
  • Library of Congress subjects Branding (Marketing), Industrial design coordination
  • Dewey Decimal Code 741.6

About the author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.

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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This edition of David Airey’s  Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stor
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