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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach Paperback - 2007

by Thomas N. Ingram; Raymond W. LaForge; Ramon A. Ramon a.

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Reader reviews for Professional Selling: A Trust-Based Approach

From the publisher

PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed to stimulate learning. "Objectives" highlight the basic material you will want to learn. Chapter opening vignettes illustrate many of the significant ideas to be covered in the upcoming module. These vignettes use real-world examples to illustrate the diversity and complexity of professional selling. Key words, highlighted in bold, are used to illustrate key concepts and definitions. A final module summary is geared to the learning objectives at the beginning of each chapter. If you understand professional selling terms, develop selling knowledge, and build professional sales skills, you will be prepared to make successful, professional selling decisions.

Details

  • Title Professional Selling: A Trust-Based Approach
  • Author Thomas N. Ingram; Raymond W. LaForge; Ramon A. Ramon a.
  • Binding Paperback
  • Edition [ Edition: fourt
  • Pages 464
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning, U.S.A.
  • Publication date February 5, 2007
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9780324538090 / 032453809X
  • Weight 2.12 lbs (0.96 kg)
  • Dimensions 10.82 x 8.52 x 0.7 in (27.48 x 21.64 x 1.78 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Selling
  • Library of Congress Catalogue Number 2006908739
  • Dewey Decimal Code 658.85

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2007, Page 123

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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach

by Ingram, Thomas N.; LaForge, Raymond W.; Ramon a., Ramon A.

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Professional Selling : A Trust-Based Approach
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Professional Selling : A Trust-Based Approach

by Ramon A., Ramon A., Schwepker, Charles H., Williams, Michael R., Ingram, Thomas N., LaForge, Raymond W

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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach

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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach

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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach

by Ingram, Thomas N.; LaForge, Raymond W.; Ramon A., Ramon A.; Schwepker, Charles H.; Williams, Michael R

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Professional Selling: A Trust-Based Approach

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Cengage Learning, 2007-02-05. 4. paperback. New. 8.52x0.70x10.82. Buy with confidence. Excellent Customer Service & Return policy.
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Professional Selling: A Trust-Based Approach
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Professional Selling: A Trust-Based Approach

by Ingram, Thomas N.; LaForge, Raymond W.; Ramon A., Ramon A.; Schwepker, Charles H.; Williams, Michael R

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Cengage Learning, 2007-02-05. Paperback. New. In shrink wrap. Looks like an interesting title!
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