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Marketing
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Marketing Paperback - 2004

by Geoff Lancaster; M. Cowling; Paul Reynolds

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Reader reviews for Marketing

From the publisher

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Details

  • Title Marketing
  • Author Geoff Lancaster; M. Cowling; Paul Reynolds
  • Binding Paperback
  • Edition 2nd Revised edit
  • Pages 434
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Publication date March 4, 2004
  • Illustrated Yes
  • ISBN 9780333987896 / 0333987896
  • Weight 1.44 lbs (0.65 kg)
  • Dimensions 9.38 x 6.22 x 1 in (23.83 x 15.80 x 2.54 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing, Internet marketing
  • Library of Congress Catalogue Number 2003065677
  • Dewey Decimal Code 658.8

About the author

GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates

PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield

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Marketing

Marketing

by Lancaster, Geoff,Reynolds, Paul

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Palgrave Macmillan, 24/09/2003 00:00:01. paperback. Like New. 2.5381 in x 23.8119 in x 15.7880 in. Unread and like new. Front cover lightly curled.
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Marketing
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Marketing

by Lancaster, Geoff

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Marketing

by Reynolds, Paul, Lancaster, Geoff, Lancaster, Geoffrey A

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Marketing

by Reynolds, Paul, Lancaster, Geoff, Lancaster, Geoffrey A

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Marketing

by Reynolds, Paul, Lancaster, Geoff, Lancaster, Geoffrey A

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9780333987896 / 0333987896
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Description:
Palgrave Macmillan. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing

by LANCASTER

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MACMILLAN, 2003-01-01. 2nd. paperback. Used: Good. 6.22x0.87x9.13. Buy with confidence. Excellent Customer Service & Return policy.
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Marketing

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Marketing

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Marketing

by Lancaster, Geoff/ Reynolds, Paul

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ISBN 10 / ISBN 13
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Palgrave Macmillan, 2003. Paperback. New. second edition. 448 pages. 9.00x6.00x1.00 inches.
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Marketing
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Marketing

by Lancaster,

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1ST
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Paperback
ISBN 10 / ISBN 13
9780333987896 / 0333987896
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