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Mastering International Trade
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Mastering International Trade Paperback - 2003

by Chris Marshall; Foreword by Hugh Allen

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From the publisher

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.
Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross-reference and to put ideas into context, again using case studies and examples.
It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Details

  • Title Mastering International Trade
  • Author Chris Marshall; Foreword by Hugh Allen
  • Binding Paperback
  • Pages 250
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC
  • Publication date 2003-02-22
  • Illustrated Yes
  • Features Glossary, Illustrated, Index, Table of Contents
  • ISBN 9780333994610 / 0333994612
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.34 x 6.24 x 0.6 in (23.72 x 15.85 x 1.52 cm)
  • Themes
    • Cultural Region: British
  • Category Business / Economics / Finance
  • Library of Congress subjects International trade, Imports
  • Library of Congress Catalogue Number 2002035788
  • Dewey Decimal Code 658.848

About the author

CHRIS MARSHALL is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance. He works in the International Trade division of a leading UK Chamber of Commerce.
CHRIS MARSHALL is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance. He works in the International Trade division of a leading UK Chamber of Commerce.

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Mastering International Trade
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Mastering International Trade

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Mastering International Trade

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Mastering International Trade (Palgrave Master Series (Business))
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Mastering International Trade (Palgrave Master Series (Business))

by Marshall, Chris

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Mastering International Trade
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Mastering International Trade

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Mastering International Trade (Master Series (Business), 9)
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