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Consumer Value: A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research Hardback - 1998

by Morris Holbrook (Editor)

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Reader reviews for Consumer Value: A Framework for Analysis and Research

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As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

Details

  • Title Consumer Value: A Framework for Analysis and Research
  • Author Morris Holbrook (Editor)
  • Binding Hardback
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London, United Kingdom
  • Publication date 1998-12-03
  • ISBN 9780415191920 / 0415191920
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.21 x 6.14 x 0.56 in (23.39 x 15.60 x 1.42 cm)
  • Reading level 1380
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, Consumers - Research - Methodology
  • Library of Congress Catalogue Number 98-33544
  • Dewey Decimal Code 658.834

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Consumer Value A Framework for Analysis and Research
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Consumer Value A Framework for Analysis and Research

by Holbrook, Morris

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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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Consumer Value: A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research

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Routledge, 1999. Hardcover. New. 1st edition. 203 pages. 9.50x6.25x0.50 inches.
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