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Chinese Business: Landscapes and Strategies
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Chinese Business: Landscapes and Strategies Hardback - 2008 - 1st Edition

by Hong Liu

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From the publisher

China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.

Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.

Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.

Details

  • Title Chinese Business: Landscapes and Strategies
  • Author Hong Liu
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date August 29, 2008
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780415403085 / 0415403081
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.7 x 6.9 x 0.8 in (24.64 x 17.53 x 2.03 cm)
  • Themes
    • Interdisciplinary Studies: Asian - General
  • Category Business / Economics / Finance
  • Library of Congress subjects China - Economic policy, Business enterprises - China
  • Library of Congress Catalogue Number 2008012548
  • Dewey Decimal Code 338.095

About the author

Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.

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Chinese Business: Landscapes and Strategies
Stock photo: cover may vary

Chinese Business: Landscapes and Strategies

by Liu, Hong

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780415403085 / 0415403081
Quantity available
1
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Phatpocket Limited
Item price
A$173.97
A$17.50 Delivery to USA

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Description:
Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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