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Reputation Management: The Key to Successful Public Relations and Corporate
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Reputation Management: The Key to Successful Public Relations and Corporate Communication Paperback - 2015

by John Doorley; Helio Fred Garcia

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From the publisher

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.

Details

  • Title Reputation Management: The Key to Successful Public Relations and Corporate Communication
  • Author John Doorley; Helio Fred Garcia
  • Binding Paperback
  • Edition 3rd Edition
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2015
  • Illustrated Yes
  • ISBN 9780415716284 / 0415716284
  • Weight 1.69 lbs (0.77 kg)
  • Dimensions 10 x 7 x 0.9 in (25.40 x 17.78 x 2.29 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations, Communication in organizations
  • Library of Congress Catalogue Number 2014029488
  • Dewey Decimal Code 659.2

About the author

John Doorley, head of corporate communications for Merck & Co. Inc. until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University School of Professional Studies. He is now with the London-based company Mindful Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's MS in Public Relations and Corporate Communication program at the university's School of Professional Studies. He is the author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and of Crisis Communications (AAAA Publications, 1999).

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Reputation Management: The Key to Successful Public Relations and Corporate Communication
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Reputation Management: The Key to Successful Public Relations and Corporate Communication

by Doorley, John; Garcia, Helio Fred

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