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Wine and Identity: Branding, Heritage, Terroir
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Wine and Identity: Branding, Heritage, Terroir Hardback - 2014

by Matt Harvey (Editor); Leanne White (Editor); Warwick Frost (Editor)

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From the publisher

In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes.

This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The book critically explores wine culture, history, marketing, management, 'sense of place' and tourism to offer insight into utilizing identity to sell wine and how this leads to reimagining and/or reinforcement of regional identities and cultural heritage.

Details

  • Title Wine and Identity: Branding, Heritage, Terroir
  • Author Matt Harvey (Editor); Leanne White (Editor); Warwick Frost (Editor)
  • Binding Hardback
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2014-01-09
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Maps, Table of Contents
  • ISBN 9780415814195 / 0415814197
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.2 x 6.2 x 0.9 in (23.37 x 15.75 x 2.29 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Heritage tourism, Wine tourism
  • Library of Congress Catalogue Number 2013025801
  • Dewey Decimal Code 641.22

About the author

Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.

Leanne White is a Senior Lecturer in Marketing at Victoria University, Australia. Her research interests include: national identities, commercial nationalism, advertising and cultural tourism. Along with this publication, she is co-editor of the Routledge research books: Tourism and National Identities: An International Perspective (2011) and Dark Tourism and Place Identity: Managing and Interpreting Dark Places (2013).

Warwick Frost is an Associate Professor in Tourism at La Trobe University, Australia. His research interests are in cultural heritage, tourism and media, nature-based tourism and events. He is the Series Editor of the Routledge Advances in Events Research Book Series. He is currently involved in a research project investigating the use of family heritage in wine marketing, including, but not confined to, the Australian First Families of Wine.

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Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)
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Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)

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Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)

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by Harvey, Matt (Editor)/ White, Leanne (Editor)/ Frost, Warwick (Editor)

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