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Segmentation, Revenue Management and Pricing Analytics
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Segmentation, Revenue Management and Pricing Analytics Hardback - 2014 - 1st Edition

by Tudor Bodea; Mark Ferguson

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From the publisher

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

Details

  • Title Segmentation, Revenue Management and Pricing Analytics
  • Author Tudor Bodea; Mark Ferguson
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 266
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2014
  • Features Bibliography, Index
  • ISBN 9780415898324 / 0415898323
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.7 x 7 x 0.6 in (24.64 x 17.78 x 1.52 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Pricing, Market segmentation
  • Library of Congress Catalogue Number 2013039078
  • Dewey Decimal Code 658.155

About the author

Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.

Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.

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SEGMENTATION REVENUE MANAGEMENT AND PRICING ANALYTICS

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Add to wish list
Item price
A$50.13
A$22.05 Delivery to USA