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Advertising and Public Relations Law
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Advertising and Public Relations Law Paperback - 2008 - 2nd Edition

by Carmen Maye; Roy L. Moore; Erik L. Collins

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From the publisher

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression.

Features of this second edition include:

  • overviews and synopses for each chapter
  • extended excerpts from major court decisions
  • appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations
  • online materials for instructors.

The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Details

  • Title Advertising and Public Relations Law
  • Author Carmen Maye; Roy L. Moore; Erik L. Collins
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 468
  • Volumes 1
  • Language ENG
  • Publisher Routledge, New York:
  • Publication date August 1, 2008
  • ISBN 9780415965484 / 0415965489
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9 x 6 x 1 in (22.86 x 15.24 x 2.54 cm)
  • Reading level 1680
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising laws - United States, Public relations and law - United States
  • Library of Congress Catalogue Number 2010010838
  • Dewey Decimal Code 343

About the author

Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State University. He holds a Ph.D. in mass communication from the University of Wisconsin and a juris doctorate from the Georgia State University College of Law.

Carmen Maye is a South Carolina-based lawyer and an instructor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. Her undergraduate degree is from the University of North Carolina at Chapel Hill. Her master's and juris doctorate degrees are from the University of South Carolina.

Erik L. Collins is the associate director for graduate studies and research in the School of Journalism and Mass Communications at the University of South Carolina. He teaches courses in media law, mass communication research methods and integrated communications management. Dr. Collins holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a juris doctorate from the Ohio State University School of Law.

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Advertising and Public Relations Law (Routledge Communication Series)
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Advertising and Public Relations Law (Routledge Communication Series)

by Moore, Roy L.

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Advertising and Public Relations Law (Routledge Communication Series)

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