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Strategic Innovation: New Game Strategies for Competitive Advantage
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Strategic Innovation: New Game Strategies for Competitive Advantage Hardback - 2009

by Allan Afuah

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From the publisher

In today's fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

  • how to develop strategy in the face of change
  • a detailed framework for assessing the profitability potential of a strategy or product
  • consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

Details

  • Title Strategic Innovation: New Game Strategies for Competitive Advantage
  • Author Allan Afuah
  • Binding Hardback
  • Edition INTERNATIONAL ED
  • Pages 484
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2009-02-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780415997812 / 041599781X
  • Weight 2.39 lbs (1.08 kg)
  • Dimensions 10 x 7 x 1.06 in (25.40 x 17.78 x 2.69 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Resourcefulness, Strategic planning
  • Library of Congress Catalogue Number 2008034812
  • Dewey Decimal Code 658.406

About the author

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

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Strategic Innovation: New Game Strategies for Competitive Advantage

Strategic Innovation: New Game Strategies for Competitive Advantage

by Allan Afuah

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Strategic Innovation: New Game Strategies for Competitive Advantage

by Afuah, Allan

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Strategic Innovation: New Game Strategies for Competitive Advantage

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