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Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing. Paperback - 2004
by Gilbert Guide; Jill Gilbert
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Intellectual property lawyer Gilbert gives clear, comprehensive advice for every artist, inventor, and small business owner.
Summary
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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WHO REDUCED THE Bible to written form or invented the wheel?
Details
- Title Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing.
- Author Gilbert Guide; Jill Gilbert
- Binding Paperback
- Edition Berkeley Tr Ppbk
- Pages 336
- Volumes 1
- Language ENG
- Publisher Berkley Books, New York
- Publication date 2004-08-03
- Features Bibliography, Index
- ISBN 9780425194096 / 0425194094
- Weight 0.81 lbs (0.37 kg)
- Dimensions 9.02 x 6.46 x 0.88 in (22.91 x 16.41 x 2.24 cm)
- Age range 18 to UP years
- Grade levels 13 - UP
- Category Legal Reference / Law Profession
- Library of Congress subjects Intellectual property - United States, Businesspeople - United States
- Library of Congress Catalogue Number 2004049437
- Dewey Decimal Code 346.730
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