Home Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip by Barry Barnes; Foreword by John Perry Barlow (ISBN: 9780446583794)

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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip Hardback - 2011

Name: Everything I Know about Business I Learned from the Grateful Dead : The Ten Most Innovative Lessons from a Long, Strange Trip
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Author: Barry Barnes
ISBN: 9780446583794

by Barry Barnes; Foreword by John Perry Barlow

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From the publisher

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Details

Title Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
Author Barry Barnes; Foreword by John Perry Barlow
Binding Hardback
Edition 51411th
Pages 256
Volumes 1
Language ENG
Publisher Business Plus, NY
Publication date 2011-11
ISBN 9780446583794 / 0446583790
Weight 0.81 lbs (0.37 kg)
Dimensions 8.75 x 5.75 x 1 in (22.23 x 14.61 x 2.54 cm)
Category Business / Economics / Finance
Library of Congress subjects Success in business, Strategic planning
Library of Congress Catalogue Number 2011015252
Dewey Decimal Code 658.401

About the author

Barry Barnes is a professor at Nova Southeastern University in Florida.

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Everything I Know about Business I Learned from the Grateful Dead : The Ten Most Innovative Lessons from a Long, Strange Trip

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