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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip Paperback - 2012

by Barry Barnes; Foreword by John Perry Barlow

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Reader reviews for Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

From the publisher

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Details

  • Title Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
  • Author Barry Barnes; Foreword by John Perry Barlow
  • Binding Paperback
  • Edition Reprint
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Grand Central Publishing
  • Publication date 2012-11-20
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780446583800 / 0446583804
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 8.2 x 5.4 x 0.8 in (20.83 x 13.72 x 2.03 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.401

About the author

Barry Barnes is a professor at Nova Southeastern University in Florida.

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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative...
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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes PhD, Barry

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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative...
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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes PhD, Barry

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Grand Central Publishing. Reprint. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative...
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes, Barry

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Grand Central Publishing, 2012. Paperback. Very Good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Everything I Know about Business I Learned from the Grateful Dead : The Ten Most Innovative Lessons from a Long, Strange Trip

by Barry Barnes

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Grand Central Publishing, 2012. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Everything I Know about Business I Learned from the Grateful Dead : The Ten Most Innovative...

Everything I Know about Business I Learned from the Grateful Dead : The Ten Most Innovative Lessons from a Long, Strange Trip

by Barry Barnes

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ISBN 10 / ISBN 13
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative...

Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes, Barry

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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative...
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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes PhD, Barry

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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes PhD, Barry

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Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barnes PhD, Barry

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