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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing Paperback - 2012

by Harry Beckwith

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Summary

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Reader reviews for Selling the Invisible: A Field Guide to Modern Marketing

From the publisher

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

First line

In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.

Details

  • Title Selling the Invisible: A Field Guide to Modern Marketing
  • Author Harry Beckwith
  • Binding Paperback
  • Edition Reprint
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Grand Central Publishing, New Delhi
  • Publication date 2012-03-20
  • Features Price on Product - Canadian, Table of Contents
  • ISBN 9780446672313 / 0446672319
  • Weight 0.45 lbs (0.20 kg)
  • Dimensions 7.4 x 5 x 0.8 in (18.80 x 12.70 x 2.03 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing, Service industries - Marketing
  • Dewey Decimal Code 658.8

Media reviews

Citations

  • Library Journal, 12/01/2015, Page 54

About the author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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ISBN 10 / ISBN 13
9780446672313 / 0446672319
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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

by Harry Beckwith

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Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

by Harry Beckwith

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  • Paperback
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Good
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ISBN 10 / ISBN 13
9780446672313 / 0446672319
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Grand Central Publishing, 2012. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Selling the Invisible : A Field Guide to Modern Marketing
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Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

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ISBN 10 / ISBN 13
9780446672313 / 0446672319
Quantity available
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A$10.18
A$10.08 Delivery to USA
Selling the Invisible : A Field Guide to Modern Marketing
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Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780446672313 / 0446672319
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Description:
Grand Central Publishing. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.67
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Selling the Invisible : A Field Guide to Modern Marketing
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Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780446672313 / 0446672319
Quantity available
1
Seller
Item price
A$10.67
Free Delivery to USA

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Description:
Grand Central Publishing. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.67
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Selling the Invisible : A Field Guide to Modern Marketing
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Selling the Invisible : A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780446672313 / 0446672319
Quantity available
1
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Item price
A$10.67
Free Delivery to USA

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Description:
Grand Central Publishing. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$10.67
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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • Paperback
Condition
Used
Edition
Reprint
Binding
Paperback
ISBN 10 / ISBN 13
9780446672313 / 0446672319
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Grand Central Publishing, 2012-03-20. Reprint. paperback. Used: Good. 5.25x0.75x7.50. Buy with confidence. Excellent Customer Service & Return policy.
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