The Big Payback: The History of the Business of Hip-Hop Hardback - 2010
by Dan Charnas
The "epic story" (Jeff Chang, author of Can't Stop, Won't Stop) of hip-hop's rise from street culture to global industry-and of the people who worked to make it happen.The Big Payback takes us from the first $15 made by a "rapping DJ" in 1970s New York to the recent multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were done, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs. 300 industry veterans-well-known giants like Rick Rubin and Russell Simmons, the founders of Def Jam; and key insiders like Gerald Levin, the embattled former TimeWarner chief-gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before seen, myth-debunking view into the victories, defeats, corporate clashes and street battles along the 40-year road to hip-hop's dominance.
Summary
The Big Payback takes us from the first $15 made by a "rapping DJ" in 1970s New York to the recent multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.
300 industry veterans-well-known giants like Rick Rubin and Russell Simmons, the founders of Def Jam, and key insiders like Gerald Levin, the embattled former Time Warner chief-gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
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Details
- Title The Big Payback: The History of the Business of Hip-Hop
- Author Dan Charnas
- Binding Hardback
- Edition First Edition
- Pages 660
- Volumes 1
- Language ENG
- Publisher New American Library
- Publication date 2010-12-07
- Illustrated Yes
- ISBN 9780451229298 / 0451229290
- Weight 2.03 lbs (0.92 kg)
- Dimensions 8.9 x 6.43 x 1.97 in (22.61 x 16.33 x 5.00 cm)
- Age range 18 to UP years
- Grade levels 13 - UP
- Category Music/Songbooks
- Library of Congress subjects Hip-hop, Sound recording industry
- Library of Congress Catalogue Number 2010016062
- Dewey Decimal Code 306.484
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