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The Elements of Influence: The New Essential System for Managing Competition,
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz Paperback - 2007

by Alan Kelly

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A revolutionary new business model to master the marketplacePlaymaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence, pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker's Standard. This new framework of twenty-five plays teamed with breakthrough online web tools shows readers how to outsmart an opponent, control spin, orchestrate word of mouth, mobilize coalitions, and manage brands and reputations. Drawing on examples from the black belts of business, politics, and pop culture, the Playmaker's Standard is a winning game plan to help CEOs and business leaders, strategists, marketers, PR professionals, political campaigners, bloggers, and activists alike gain and maintain the competitive edge.

Reader reviews for The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

From the publisher

A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, The Elements of Influence takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout.

Details

  • Title The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
  • Author Alan Kelly
  • Binding Paperback
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Plume Books
  • Publication date September 25, 2007
  • ISBN 9780452288737 / 0452288738
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.22 x 7.48 x 0.79 in (23.42 x 19.00 x 2.01 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.401

Media reviews

'[Kelly] makes us look at timeworn facets of the business world in a fresh and freshly ordered way.'
The Wall Street Journal

'Alan Kelly is the Bill Walsh of marketing and positioning strategy.'
Geoffrey A. Moore, author of Crossing the Chasm

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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand,...
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

by Kelly, Alan

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9780452288737 / 0452288738
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Plume Books, 09/25/2007. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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The Elements of Influence : Introducing the Playmaker's Standard: the New Essential System...
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Penguin Publishing Group. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand,...
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

by Kelly, Alan

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  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780452288737 / 0452288738
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Plume, 2007-09-25. paperback. Used: Good. 7.50x0.75x9.50. Buy with confidence. Excellent Customer Service & Return policy.
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand,...
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

by Kelly, Alan

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780452288737 / 0452288738
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1
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Plume. paperback. Good. 7.5x0.9x9.2. Buy with confidence. Excellent Customer Service & Return policy.
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A$23.44
Free Delivery to USA
The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand,...
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

by Kelly, Alan

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780452288737 / 0452288738
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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A$72.68
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand,...
Stock photo: cover may vary

The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

by Kelly, Alan

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780452288737 / 0452288738
Quantity available
1
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Plume. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand,...
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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

by Kelly, Alan

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ISBN 10 / ISBN 13
9780452288737 / 0452288738
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Description:
Plume, 2007-09-25. Paperback. New. In shrink wrap. Looks like an interesting title!
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Item price
A$130.47
A$8.69 Delivery to USA