BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Winning at New Products
Stock photo: cover may vary

Winning at New Products Paperback - 2017

by Robert G. Cooper

Add to wish list

Reader reviews for Winning at New Products

From the publisher

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Details

  • Title Winning at New Products
  • Author Robert G. Cooper
  • Binding Paperback
  • Edition 5 REV UPD
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Basic Books
  • Publication date 2017
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780465093328 / 0465093329
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9 x 6 x 1.2 in (22.86 x 15.24 x 3.05 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects New products, Produktentwicklung
  • Library of Congress Catalogue Number 2017949583
  • Dewey Decimal Code 658.575

About the author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

More Copies for Sale

Winning at New Products: Creating Value Through Innovation
Stock photo: cover may vary

Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G.

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
18
Seller
Item price
A$1.69
A$7.08 Delivery to USA

Show details

Description:
Basic Books, 2017-09-19. Paperback. Very Good. 2.0472 in x 9.0551 in x 6.0630 in.
Add to wish list
Item price
A$1.69
A$7.08 Delivery to USA
Winning At New Products: Creating Value Through Innovation
Stock photo: cover may vary

Winning At New Products: Creating Value Through Innovation

by Cooper, Robert G

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
13
Seller
Item price
A$7.79
A$4.25 Delivery to USA

Show details

Description:
Basic Books. Used - Very Good. Great shape- like new! Has a publisher remainder mark. paperback Used - Very Good 2017
Add to wish list
Item price
A$7.79
A$4.25 Delivery to USA
Winning at New Products : Creating Value Through Innovation

Winning at New Products : Creating Value Through Innovation

by Robert G. Cooper

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
3
Seller
Item price
A$9.36
Free Delivery to USA

Show details

Description:
Basic Books, 2017. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$9.36
Free Delivery to USA
Winning at New Products : Creating Value Through Innovation

Winning at New Products : Creating Value Through Innovation

by Robert G. Cooper

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
5
Seller
Item price
A$9.36
Free Delivery to USA

Show details

Description:
Basic Books, 2017. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$9.36
Free Delivery to USA
Winning at New Products : Creating Value Through Innovation

Winning at New Products : Creating Value Through Innovation

by Robert G. Cooper

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
2
Seller
Item price
A$9.36
Free Delivery to USA

Show details

Description:
Basic Books, 2017. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$9.36
Free Delivery to USA
Winning at New Products : Creating Value Through Innovation

Winning at New Products : Creating Value Through Innovation

by Robert G. Cooper

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
1
Seller
Item price
A$9.36
Free Delivery to USA

Show details

Description:
Basic Books, 2017. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$9.36
Free Delivery to USA
Winning at New Products, 5th Edition : Creating Value Through Innovation
Stock photo: cover may vary

Winning at New Products, 5th Edition : Creating Value Through Innovation

by Cooper, Robert

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
1
Seller
Item price
A$12.22
Free Delivery to USA

Show details

Description:
Basic Books. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$12.22
Free Delivery to USA
Winning At New Products: Creating Value Through Innovation
Stock photo: cover may vary

Winning At New Products: Creating Value Through Innovation

by Cooper, Robert G

  • Used
  • Paperback
Condition
Used
Edition
5
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
1
Seller
Item price
A$13.44
Free Delivery to USA

Show details

Description:
Basic Books, 2017-09-19. 5. paperback. Used: Good. 6.00x1.40x9.00. Buy with confidence. Excellent Customer Service & Return policy.
Add to wish list
Item price
A$13.44
Free Delivery to USA
Winning at New Products: Creating Value Through Innovation
Stock photo: cover may vary

Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
1
Seller
Item price
A$13.80
Free Delivery to USA

Show details

Description:
Basic Books. paperback. Good. 9.5X6.5X1.5. Buy with confidence. Excellent Customer Service & Return policy.
Add to wish list
Item price
A$13.80
Free Delivery to USA
Winning At New Products: Creating Value Through Innovation
Stock photo: cover may vary

Winning At New Products: Creating Value Through Innovation

by Cooper, Robert G.

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780465093328 / 0465093329
Quantity available
1
Seller
Item price
A$20.42
A$5.66 Delivery to USA

Show details

Description:
Basic Books, 9/19/2017 12:00:01 A. paperback. Very Good. 1.2598 in x 9.0157 in x 5.9449 in.
Add to wish list
Item price
A$20.42
A$5.66 Delivery to USA