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Marketing for Engineers, Scientists and Technologists
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Marketing for Engineers, Scientists and Technologists Paperback - 2008 - 1st Edition

by Tony Curtis

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Reader reviews for Marketing for Engineers, Scientists and Technologists

From the publisher

Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. Using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists Curtis uses CIM developments to provide enough skills to put the marketing into context.

'Marketing for Engineers, Scientists and Technologists' presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full coverage is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans.

Details

  • Title Marketing for Engineers, Scientists and Technologists
  • Author Tony Curtis
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Publication date 2008
  • ISBN 9780470057094 / 0470057092
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.2 x 7.1 x 0.9 in (23.37 x 18.03 x 2.29 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing, New products
  • Library of Congress Catalogue Number 2007046840
  • Dewey Decimal Code 658.8

About the author

Dr Tony Curtis had 25 years industrial experience in the chemical and aroma trade industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the 'Marketing Management in Practice' paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.

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Marketing for Engineers, Scientists and Technologists
Stock photo: cover may vary

Marketing for Engineers, Scientists and Technologists

by Curtis, T.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780470057094 / 0470057092
Quantity available
1
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Item price
A$7.51
A$26.46 Delivery to USA

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Description:
John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780470057094
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Item price
A$7.51
A$26.46 Delivery to USA
Marketing for Engineers, Scientists and Technologists
Stock photo: cover may vary

Marketing for Engineers, Scientists and Technologists

by Curtis, Tony

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780470057094 / 0470057092
Quantity available
2
Seller
Item price
A$10.09
A$10.11 Delivery to USA

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Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.09
A$10.11 Delivery to USA
Marketing for Engineers, Scientists and Technologists

Marketing for Engineers, Scientists and Technologists

by Curtis, Tony

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780470057094 / 0470057092
Quantity available
2
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A$16.37 Delivery to USA

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Description:
Paperback. Very Good.
Add to wish list
Item price
A$19.93
A$16.37 Delivery to USA
Marketing for Engineers, Scientists and Technologists
Stock photo: cover may vary

Marketing for Engineers, Scientists and Technologists

by Curtis, Tony

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780470057094 / 0470057092
Quantity available
1
Seller
Item price
A$36.09
A$26.46 Delivery to USA

Show details

Description:
John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780470057094
Add to wish list
Item price
A$36.09
A$26.46 Delivery to USA