The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches Hardback - 2009 - 1st Edition
by Jay Nagdeman
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From the publisher
From the rear cover
Traditionally, the financial services industry has considered marketing more like an expense than a critical part of the business mix. By failing to embrace innovative marketing techniques, financial services organizations and their representatives have forgone billions of dollars in potential profits.
As the financial industry experiences rapid, unprecedented change and reorganization, the need for smart, affordable ways to attract new clients is greater than ever. Now is the time for financial services marketers to go beyond conventional approaches and seek out more effective ways to increase marketplace productivity. It's time to take a new look at basic market elements, approaches and programs that are underutilized by financial services marketers. It's also time to identify successful consumer marketing techniques that can be adapted specifically for financial products and services.
The Professional's Guide to Financial Services Marketing offers a compendium of practical information, smart ideas and thought-provoking tips that provide a fresh perspective on the marketing issues that have real impact on the success of any financial services business--from a small insurance agency, RIA or brokerage firm to a diversified global product or service provider.
Though much has been written about new marketing practices, very little of it has specifically addressed the special needs of the financial services industry. The Professional's Guide to Financial Services Marketing fills this gap. It recognizes that financial marketers must work within regulatory constraints to sell intangible products that significantly impact the lives of their customers. Each chapter explores a different marketing concept, technique or approach, and provides ideas that can help financial services marketing practitioners meet the challenge of today's hyper-competitive, continually evolving marketplace.
Details
- Title The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches
- Author Jay Nagdeman
- Binding Hardback
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Publication date 2009-04
- Illustrated Yes
- Features Dust Cover, Illustrated, Price on Product - Canadian, Table of Contents
- ISBN 9780470410790 / 0470410795
- Weight 1.03 lbs (0.47 kg)
- Dimensions 9.28 x 6.02 x 1.01 in (23.57 x 15.29 x 2.57 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Financial services industry - Marketing
- Library of Congress Catalogue Number 2008045573
- Dewey Decimal Code 332.106
About the author
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The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches
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