Home Donor-Centered Planned Gift Marketing by Michael J. Rosen; Foreword by H. F. Lenfest (ISBN: 9780470581582)

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Donor-Centered Planned Gift Marketing Paperback - 2010 - 1st Edition

Name: Donor-Centered Planned Gift Marketing
Price: 8.23 USD
Availability: InStock
Author: Rosen, Michael J
ISBN: 9780470581582

by Michael J. Rosen; Foreword by H. F. Lenfest

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From the publisher

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.

Full of useful and proven tips you can implement for immediate results
Offers practical tools including forms and checklists
Includes a worksheet to help organizations calculate their planned giving potential

Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

From the rear cover

IDENTIFY YOUR BEST PLANNED-GIVING PROSPECTS AND INSPIRE THEM TO GIVE MORE

"This is one of those rare books that delivers more than it promises, and it will appeal to the specialist and generalist alike. It not only makes a case for a new approach to marketing, as the title would suggest, but it is also a practical guide for the entire process of planned giving, easy to understand because of the clear style and numerous examples, and with exercises to implement what is learned."
--Frank Minton, Senior Advisor, PG Calc; founder, Planned Giving Services; Past Chair, American Council on Gift Annuities

"The number one training topic requested by PPP members is planned gift marketing. Michael Rosen answers that need with a well-organized approach, interesting anecdotes, a reader-friendly writing style, and a wealth of practical information."
--Tanya Howe Johnson, CAE, President and CEO, Partnership for Philanthropic Planning

"This is a comprehensive, well-researched and practical guide to the marketing of planned gifts via a donor-centered process. The book will be of interest to both those new to planned giving and those seeking to take their program to a higher level."
--Philip B. Cubeta, CLU, ChFC, MSFS, CAP, The Sallie B. and William B. Wallace Chair of Philanthropy, The American College

"Michael Rosen's Donor-Centered Planned Gift Marketing should become the Bible for anyone seeking to raise money from planned gifts. His donor-centered approach, combined with useful examples and a wealth of practical tips and helpful hints, makes the book a must-have reference for anyone working in gift planning."
--Phyllis Freedman, President, SmartGiving; founder, The Planned Giving Blogger

Details

Title Donor-Centered Planned Gift Marketing
Author Michael J. Rosen; Foreword by H. F. Lenfest
Binding Paperback
Edition number 1st
Edition 1
Pages 384
Volumes 1
Language ENG
Publisher Wiley
Publication date 2010-10-26
Features Bibliography, Index, Price on Product - Canadian, Table of Contents
ISBN 9780470581582 / 0470581581
Weight 1.48 lbs (0.67 kg)
Dimensions 9.86 x 7.06 x 0.99 in (25.04 x 17.93 x 2.51 cm)
Category Business / Economics / Finance
Library of Congress subjects Fund raising, Deferred giving - United States
Library of Congress Catalogue Number 2010018597
Dewey Decimal Code 658.152

About the author

Want to have happier, more trusting donors who will give more often and more generously than ever before? A must-read for every nonprofit development and marketing professional, Donor-Centered Planned Gift Marketing introduces insightful advice for launching or improving a successful, well-rounded planned gift marketing program. Author and fund-raising innovator MICHAEL J. ROSEN has drawn a line in the nonprofit sand: put even a few of the ideas in this book to work in your organization and watch your donors give more and your planned giving program grow more.

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Donor-Centered Planned Gift Marketing

by Rosen, Michael J

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Wiley & Sons, Incorporated, John. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Donor-Centered Planned Gift Marketing (The AFP/Wiley Fund Development Series)

by Rosen, Michael J.

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Wiley. 1. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.