Social Media Metrics: How to Measure and Optimize Your Marketing Investment Hardback - 2010 - 1st Edition
by Jim Sterne; Foreword by David Meerman Scott
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From the publisher
From the rear cover
MEASURE THE SUCCESS OF YOUR SOCIAL MEDIA BUSINESS STRATEGY
Filling a key need for serious online marketers, Social Media Metrics gives you an A-Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.
"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it."
--SETH GODIN, author, Linchpin
"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach."
--JEREMIAH OWYANG, Web strategist
"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour social media. In a faith-based medium, you'll learn how to be data driven!"
--AVINASH KAUSHIK, author, Web Analytics 2.0
Details
- Title Social Media Metrics: How to Measure and Optimize Your Marketing Investment
- Author Jim Sterne; Foreword by David Meerman Scott
- Binding Hardback
- Edition number 1st
- Edition 1
- Pages 272
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, N.J.
- Publication date 2010-04-05
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470583784 / 0470583789
- Weight 0.96 lbs (0.44 kg)
- Dimensions 9.62 x 5.64 x 0.98 in (24.43 x 14.33 x 2.49 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Internet marketing, Marketing research
- Library of Congress Catalogue Number 2010003833
- Dewey Decimal Code 658.872
About the author
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment: 3 (New Rules Social Media Series)
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
by Sterne, Jim; Scott, David Meerman [Foreword]
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