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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Busine Hardback - 2010 - 1st Edition

by Ann Handley; Foreword by David Meerman Scott; C. C. Chapman

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From the publisher

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Details

  • Title Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Busine
  • Author Ann Handley; Foreword by David Meerman Scott; C. C. Chapman
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 282
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken
  • Publication date 2010-12
  • Illustrated Yes
  • ISBN 9780470648285 / 0470648287
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.04 x 6.36 x 1.12 in (22.96 x 16.15 x 2.84 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Web sites - Design, Internet marketing
  • Dewey Decimal Code 658.872

About the author

Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.

C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com--a site where a dad can be a guy--to serve as a cornerstone of the online parenting space.

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Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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