Supply Chain Hardback - 2011

SUPPLY CHAIN AS STRATEGIC ASSET

Creating an effective supply chain is key to staying ahead in today's complex market. Yet many corporations are still not leveraging the power and potential of their supply chains to realize their business objectives. Supply Chain as Strategic Asset provides an accessible, coherent road map to creating and implementing an effective supply chain strategy that supports your business's goals in sustaining competitive advantages.

Author Vivek Sehgal--a pioneering thought leader and accomplished supply chain executive--shows you how to design a personalized supply chain that works for your organization's unique circumstances. With his crystalline analyses and step-by-step guidance, you'll discover how to execute a fully integrated business strategy that will keep your company at the edge of the value creation frontier.

Exploring the vital symbiotic relationship among the three primary strategies--business, functional, and technology--Supply Chain as Strategic Asset deftly illustrates how misalignment among the three creates friction and inefficiencies that prevent organizations from reaching their full potential. You'll discover the tools, guidance, and examples to help maximize your business performance and create competitive advantage, as well as organizational structures to help establish the culture for alignment of the three strategies.

Destined to be a landmark resource in the field, Supply Chain as Strategic Asset covers:

• The concepts of business strategy and the process of creating competitive advantages through strategy realization
• Why the three strategies--business, functional, and technology--must align for creating competitive advantage
• The types of organizational structures that support this alignment and those that inhibit it
• Why pursuing industry best practices can only bring capability parity but not necessarily competitive advantages
• Why the conventional supply chain strategies of lean, agile, postponement, and speculation are deficient and the alternatives that will work for you
• Real-world industry case studies--including Wal-Mart, CEMEX, Kmart, HP, and Dell--that supplement each argument

Superior supply chain capabilities support efficient operations and are a valuable asset to realizing your organization's goals. Build a better supply chain and create long-lasting competitive advantages for your company with Supply Chain as Strategic Asset.