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Dictionary of Marketing and Advertising
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Dictionary of Marketing and Advertising Hardback - 1995 - 1st Edition

by Jerry M. Rosenberg

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Details

  • Title Dictionary of Marketing and Advertising
  • Author Jerry M. Rosenberg
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ
  • Publication date 1995-03
  • ISBN 9780471025030 / 0471025038
  • Weight 1.52 lbs (0.69 kg)
  • Dimensions 9.35 x 6.27 x 1.26 in (23.75 x 15.93 x 3.20 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Dictionaries, Advertising - Dictionaries
  • Library of Congress Catalogue Number 94025576
  • Dewey Decimal Code 658.800

About the author

About the author JERRY M. ROSENBERG is a professor at the School of Business Administration and the Graduate School of Management of Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Business and Management, Dictionary of Banking, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.

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Dictionary of Marketing and Advertising
Stock photo: cover may vary

Dictionary of Marketing and Advertising

by Rosenberg, Jerry M

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780471025030 / 0471025038
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1
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Item price
A$171.61
A$17.27 Delivery to USA

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Description:
John Wiley & Sons. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add to wish list
Item price
A$171.61
A$17.27 Delivery to USA