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World Wide Web Marketing: New Techniques for Marketing on the Internet
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World Wide Web Marketing: New Techniques for Marketing on the Internet Paperback - 1995 - 1st Edition

by Jim Sterne

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From the publisher

It's no longer the case that the Internet and the World Wide Web are the preserve of people who are simply enamored with the technology. Your competitors are now using the World Wide Web as a very important component of their marketing strategy.

As a marketing professional, you need to learn how to take full advantage of today's hottest new marketing tool--the World Wide Web. The graphical, multimedia part of the Internet, the Web offers marketers an opportunity to reach out to and interact with customers with an immediacy never before possible. Written by Internet marketing guru Jim Sterne and featuring interviews with marketing managers at Sun, Hewlett-Packard, and other high-profile companies, World Wide Web Marketing introduces you to state-of-the-art Web marketing techniques. You'll find out what works and what doesn't and how to integrate the Web into your overall marketing and business plans.

This book will tell you:

  • Who is on the Internet
  • What Internet marketing can do for you
  • Where to locate valuable resources
  • When to promote your products on-line
  • Why Internet marketing works

You will learn to use the Internet to:

  • Attract new customers
  • Shorten your sales cycle
  • Increase your revenues
  • Improve your customer service
  • Conduct market research

Written by a marketer for marketers, World Wide Web Marketing tells you how to tap the full commercial potential of the Internet--clearly, simply, and without a lot of technobabble.

Details

  • Title World Wide Web Marketing: New Techniques for Marketing on the Internet
  • Author Jim Sterne
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Etobicoke, ON, Canada
  • Publication date 1995-11
  • ISBN 9780471128434 / 0471128430
  • Weight 1.33 lbs (0.60 kg)
  • Dimensions 9.31 x 7.6 x 0.86 in (23.65 x 19.30 x 2.18 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Internet, World Wide Web
  • Library of Congress Catalogue Number 95032269
  • Dewey Decimal Code 658.84

About the author

JIM STERNE has more than 15 years of marketing and sales experience in the computer industry. He is cofounder of Target Marketing of Santa Barbara, a firm specializing in creating Internet marketing strategies for businesses. He organizes and hosts a five-city Internet seminar series called "Marketing on the Internet" and regularly speaks at Internet World and Web World.
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World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy
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World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy

by Sterne, Jim

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Paperback
ISBN 10 / ISBN 13
9780471128434 / 0471128430
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Bonita
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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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