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Customer Relationship Management: A Databased Approach
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Customer Relationship Management: A Databased Approach Paperback - 2006

by V. Kumar; Werner Reinartz

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From the publisher

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Details

  • Title Customer Relationship Management: A Databased Approach
  • Author V. Kumar; Werner Reinartz
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 323
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, N.J
  • Publication date 2006
  • Illustrated Yes
  • ISBN 9780471271338 / 0471271330
  • Weight 1.42 lbs (0.64 kg)
  • Dimensions 10.06 x 8 x 0.56 in (25.55 x 20.32 x 1.42 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Customer relations - Management, Customer relations - Data processing
  • Library of Congress Catalogue Number 2006295010
  • Dewey Decimal Code 658.812

About the author

Dr. Kumar received his Bachelors in Engineering and Masters in Industrial Management from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. Hi is currently ING Chair Professor and Executive director at the ING Center for Financial Services at the University of Connecticut.
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Customer Relationship Management: A Databased Approach

Customer Relationship Management: A Databased Approach

by Reinartz, Werner

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by Kumar, V., Reinartz, Werner, Reinartz, Werner J

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by V. Kumar; Werner J. Reinartz; Werner Reinartz

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Customer Relationship Management : A Databased Approach
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Customer Relationship Management : A Databased Approach

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Customer Relationship Management: A Databased Approach
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Customer Relationship Management: A Databased Approach

by Kumar, V.; Reinartz, Werner

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