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Marketing on a Shoestring
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Marketing on a Shoestring Hardback - 1994 - 2nd Edition

by Jeff Davidson

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From the publisher

A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service--all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.

Details

  • Title Marketing on a Shoestring
  • Author Jeff Davidson
  • Binding Hardback
  • Edition number 2nd
  • Edition 2
  • Pages 266
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Publication date 1994-05
  • ISBN 9780471310952 / 0471310956
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.25 x 6.3 x 0.98 in (23.50 x 16.00 x 2.49 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing, Marketing - Costs
  • Library of Congress Catalogue Number 93-21375
  • Dewey Decimal Code 658.8

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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business...
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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business Series)

by Jeff Davidson

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  • Hardback
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9780471310952 / 0471310956
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Wiley, 1994. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business...
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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business Series)

by Davidson, Jeff

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  • Hardback
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Binding
Hardcover
ISBN 10 / ISBN 13
9780471310952 / 0471310956
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Wiley, 1994-05-17. Hardcover. New.
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Item price
A$103.32
A$5.05 Delivery to USA
Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business...
Stock photo: cover may vary

Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business Series)

by Davidson, Jeff

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471310952 / 0471310956
Quantity available
1
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Item price
A$110.08
Free Delivery to USA

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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$110.08
Free Delivery to USA