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Customer Service on the Internet: Building Relationships, Increasing Loyalty,
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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive Paperback - 2000 - 2nd Edition

by Jim Sterne

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From the publisher

A comprehensive guide to taking full advantage of the Internet for customer care
A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites.
Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites.
This book will help you:
* Create a service plan that takes full advantage of the Web's potential
* Determine the best way to present your company's information on the Web
* Effectively manage e-mail
* Find out exactly what your customers want and measure their satisfaction
* Examine how others are using networked computer communications
* Utilize extranets to lock in customers and channel partners and lock out competitors
Visit our Web site at www.wiley.com/compbooks/

Details

  • Title Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive
  • Author Jim Sterne
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Publication date 2000-05
  • Illustrated Yes
  • ISBN 9780471382584 / 0471382582
  • Weight 1.36 lbs (0.62 kg)
  • Dimensions 9.18 x 7.56 x 0.71 in (23.32 x 19.20 x 1.80 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Internet, World Wide Web
  • Library of Congress Catalogue Number 00028213
  • Dewey Decimal Code 658.812

About the author

JIM STERNE is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for business. Sterne produced the world's first seminar series on Internet marketing in 1994 and is an internationally recognized speaker. Information about his company, Target Marketing of Santa Barbara, can be found at www.targeting.com
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Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive
Stock photo: cover may vary

Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive

by Sterne, J.

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780471382584 / 0471382582
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Description:
John Wiley & Sons, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471382584
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Item price
A$4.86
A$26.95 Delivery to USA
Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying...
Stock photo: cover may vary

Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive

by Sterne, J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780471382584 / 0471382582
Quantity available
1
Seller
Anybook.com
Item price
A$4.86
A$26.95 Delivery to USA

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Description:
John Wiley & Sons, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471382584
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Item price
A$4.86
A$26.95 Delivery to USA
Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying...
Stock photo: cover may vary

Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive

by Sterne, Jim

  • Used
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Used
ISBN 10 / ISBN 13
9780471382584 / 0471382582
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Wiley. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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A$6.32
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Customer Service on the Internet : Building Relationships, Increasing Loyalty, and Staying...
Stock photo: cover may vary

Customer Service on the Internet : Building Relationships, Increasing Loyalty, and Staying Competitive

by Sterne, Jim

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780471382584 / 0471382582
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Wiley & Sons, Incorporated, John. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$10.30
A$10.29 Delivery to USA
Customer Service on the Internet : Building Relationships, Increasing Loyalty, and Staying...
Stock photo: cover may vary

Customer Service on the Internet : Building Relationships, Increasing Loyalty, and Staying Competitive

by Sterne, Jim

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780471382584 / 0471382582
Quantity available
1
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Better World Books
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Description:
Wiley & Sons, Incorporated, John. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$100.37
Free Delivery to USA
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