Stock photo: cover may vary
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Paperback - 2004
by Michael J. Berry; Gordon S. Linoff
Add to wish list
Summary
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
Reader reviews for Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Write a review for this book
Important Terms and Guidelines
- Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
- Reviews must be at least 140 characters in length.
- Please do not reveal critical plot elements.
- This is not a help line. Contact customer support if you need help.
Your review must not include:
- Obscenities, discriminatory language, or other insulting language not suitable for public domain
- Advertisements, “spam” content, or references to other products, offers or websites.
- Email addresses, URLs, phone numbers, physical addresses or other contact information.
- Overly critical comments about other reviews or reviewers
- Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
- Availability, price, or alternative ordering/shipping information
From the publisher
First line
Somerville, Massachusetts, home to one of the authors of this book, is also home to a woman from Cameroon who braids hair.
Details
- Title Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- Author Michael J. Berry; Gordon S. Linoff
- Binding Paperback
- Edition International ed
- Pages 643
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Somerset, New Jersey, U.S.A.
- Publication date April 9, 2004
- Illustrated Yes
- ISBN 9780471470649 / 0471470643
- Weight 2.17 lbs (0.98 kg)
- Dimensions 9.24 x 7.46 x 1.4 in (23.47 x 18.95 x 3.56 cm)
- Category Computers - Other Applications
- Library of Congress subjects Data mining, Business - Data processing
- Library of Congress Catalogue Number 2003026693
- Dewey Decimal Code 658.802
About the author
More Copies for Sale
Stock photo: cover may vary
Data Mining Techniques: For Marketing, Sales and Customer Relationship Management
by Berry, M.J.A. and Linoff, G.S.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$4.78A$26.46 Delivery to USA
Show details
Add to wish list
Item price
A$4.78
A$26.46
Delivery to USA
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
by Linoff, Gordon S.
- Used
- Good
- Paperback
- Condition
- Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$5.52A$16.37 Delivery to USA
Show details
Add to wish list
Item price
A$5.52
A$16.37
Delivery to USA
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
by Linoff, Gordon S.
- Used
- Very good
- Paperback
- Condition
- Very good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 2
- Seller
- Item price
-
A$5.52A$16.37 Delivery to USA
Show details
Add to wish list
Item price
A$5.52
A$16.37
Delivery to USA
Stock photo: cover may vary
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
by Michael J. A. Berry; Gordon S. Linoff
- Used
- Acceptable
- Condition
- Acceptable
- Edition
- 2
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$9.31Free Delivery to USA
Show details
Add to wish list
Item price
A$9.31
Free Delivery to USA
Stock photo: cover may vary
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
by Michael J. A. Berry; Gordon S. Linoff
- Used
- Good
- Paperback
- Condition
- Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$9.34Free Delivery to USA
Show details
Add to wish list
Item price
A$9.34
Free Delivery to USA
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
by Michael J. A. Berry; Gordon S. Linoff
- Used
- Acceptable
- Paperback
- Condition
- Acceptable
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$10.06Free Delivery to USA
Show details
Add to wish list
Item price
A$10.06
Free Delivery to USA
Stock photo: cover may vary
Data Mining Techniques
by Gordon S. Linoff
- Used
- Very good
- Paperback
- Condition
- Very good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$10.08A$5.05 Delivery to USA
Show details
Add to wish list
Item price
A$10.08
A$5.05
Delivery to USA
Stock photo: cover may vary
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
by Berry, Michael J. A., Linoff, Gordon S
- Used
- Condition
- Used
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 2
- Seller
- Item price
-
A$11.00A$10.11 Delivery to USA
Show details
Add to wish list
Item price
A$11.00
A$10.11
Delivery to USA
Stock photo: cover may vary
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
by Berry, Michael J. A., Linoff, Gordon S
- Used
- Condition
- Used
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$11.45Free Delivery to USA
Show details
Add to wish list
Item price
A$11.45
Free Delivery to USA
Stock photo: cover may vary
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
by Berry, Michael J. A., Linoff, Gordon S
- Used
- Condition
- New
- ISBN 10 / ISBN 13
- 9780471470649 / 0471470643
- Quantity available
- 1
- Seller
- Item price
-
A$11.45Free Delivery to USA
Show details
Add to wish list
Item price
A$11.45
Free Delivery to USA